2021’s most downloaded app, TikTok, is testing a new feature designed to help creators grow their following by inviting their connections on other apps to both view their clips and follow their TikTok profile in one fell swoop.
Talk about strategy!
As you can see in this example, posted by Dan Schenker (and shared by Matt Navarra), the new option (which is now available to some users) enables you to share your latest TikTok video via various third-party platforms. When your recipients in these other apps tap on the link to view your shared video, they’ll also automatically follow your TikTok account, helping to boost both views and followers.
Here’s how the new invite looks on the recipients’ end:
It’s a simple way to boost your TikTok audience, and connect with people you know on other platforms, who may or may not already be TikTok users.
But there could still be some unwanted pushes from over-enthusiastic TikTokers looking to ‘growth hack’ their way to perceived popularity. Again, it seems a lesser concern, given the process, but it could still end up being problematic in some instances.
It may well be a handy way to get more of your connections to see your TikTok clips, and boost your connections among people who are more likely to leave you a like (because they know you), which could help to boost your broader performance.
This seems like a clear strategy to win non-users and convert them to users, along with spreading the app’s reach even higher.
Seems like TikTok defiantly wants to stay the most downloaded app in 2022 as well!
Follow @itp.live# for more such social media updates.