TikTok has just published its new 2023 trend predictions for marketers and creators alike. In the past two years, the app has had a large cultural impact. Whether it is in the sphere of creators and influencers, education, news, and even shopping, TikTok has integrated itself into all of them.
The app has increased global and social interaction across its media. Due to this, it is assumably one of the best apps to predict what is in store in the future. The trend predictions are split into three sections.
Actionable Entertainment
“Tailor-made content to inspire people to take action” was the tagline for this trend prediction. This section of the report tells creators and brands to create more unique and personalized content. It predicts a rise in personal storytelling content from creators, combined with a perfect mix of humor and sounds. This will help make viewers feel connected to the creators they watch.
Making Space for Joy
Many rely on TikTok for self-care and advice. It is also a space to celebrate milestones and special moments in life. Some go to the app for a laugh. This tip leans into making brands and creators share more moments of joy through relaxing, humorous, and touching posts. More users say that they use the app to feel happy and relaxed as a result more content like this is sought after.
Community-Built Ideals
This platform supports many communities and spheres like BookTok, StudyTok, MoneyTok, Cottagecore, and more. Within the app, there are many cultures and subcultures that have brought people together. Niche or not, these communities have users subscribing to very personalized content that is directly aligned with their interests. This last tip is to encourage users to have hyper-niche communities and inspire new interests.
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