Instagram predicts 2023’s trends in order for influencers and creators to get an inside into what’s new and trendy in the data-driven society and lives we live today. These predictive reports can be a great way for creators, entrepreneurs, and influencers to market themselves and their businesses on social media.
Over the years, we have been seeing content creation grow in value. This generation and the generations beyond have and will all incorporate their lives in some way or another into social media. Influencers play a large role in this. This trend report will help influencers on Instagram navigate what to post and which trends to hop on.
Reuse, Recycle, and Reconstruct
Going green and eco-friendly isn’t a recent trend but more brands are resorting to sustainable methods and growing more conscious of environmentally friendly products. Influencers can use this to post more about sustainable fashion and promote eco-friendly activities like thrifting or hosting a beach clean-up.
Taking Action
This trend predicts that more influencers and creators will create more content for visibility and representation of any kind. This trend encourages influencers to create more content that will make their fans and viewers feel more seen and represented online. Social media has contributed to a lot of donations and funds for people in need and in 2023 it is likely that this will increase.
Climate & Expressive Beauty
Social media has also been a widely used method to spread awareness of climate change and this will probably increase in 2023. As previously mentioned more brands have leaned toward sustainable fashion and eco-friendly products and now more skincare is made from organic materials. The beauty and fashion industries are more likely to uphold more responsible and environmentally friendly methods to create more organic and natural products with low waste.
Skincare and knowledge about dermatology have been becoming more known through social media. Managing skincare routines and inner beauty as well as organic makeup products have become more mainstream. Instagram predicts this trend will only grow in 2023.
Alt Takes On the Metaverse
Since the beginning of the 2020s people have started to appreciate and shine a spotlight on individuality. This means more people are free to express their unique selves this can be done within the Metaverse.
There is an accrescent audience in social media for creators of all kinds. With the more recent incorporation of AI in social media and within the beauty and fashion industries, more art and content can be created in a flexible manner. An increase in creative and individual freedom is predicted within the platform for more influencers to feel free to express themselves, their culture, or their thoughts online.
The Financial Renaissance
Recently social media content creation has become more accepted as a lucrative profession. More Gen Z social media users and influencers are looking to monetize their personal work and their passion projects. Trends predict an increase in skill learning and personal projects from social media creators and an increase in influencers. Gen Z that are active on social media wants to make money out of their project and start a side hustle. As a result, Instagram predicts that in 2023 there will be higher levels of financial literacy.
Creator Trends: Community and Participation
For 2023, creators are encouraged to participate in more meet-and-greet events and conventions to ameliorate fan and influencer relations. Another tip from this trend report includes having creators and influencers branch out in various social media apps to find a wider audience. Instagram predicts that mixed media will improve content creation.
More Trend Predictions
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