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In the ever-evolving world of social media, Meta, formerly known as Facebook, is once again pushing the boundaries of user experience with a new experiment. Some Instagram users are now granted access to a specialized stream of content known as “Meta Verified” feeds, exclusively showcasing posts from users who have paid for Meta’s verification under its subscription scheme. This latest endeavor raises questions about the future of social media and the value it offers to users.
A closer look at the meta verified feed
A concept that seems somewhat perplexing at first glace. It segregates content exclusively from users who have paid for verification. Creating a niche space within the vast landscape of Instagram. But one might ask, what’s the appeal of such a feed to regular users? After all, it appears to be the continuous stream of profiles that have invested in exposure.
Battling bots and enhancing engagement
Conceptually, paid verification serves as purpose, particularly in the ongoing battle against bot accounts. The “X Premium” initiative, which elevates the rankings of paid accounts in reply streams, seeks to diminish the presence of bots and spam profiles, thus enhancing engagement. However, it raises the question of whether this approach genuinely adds value to the platform or is merely a lure to attract more users to pay for services.
What’s the logic?
The logic behind this new experiment remains somewhat ambiguous. Is it meant for users to discover more brand accounts? The platform’s algorithm already highlights engaging content, and paid promotions serve the same purpose. Similarly, is it a means to discover paying creators? If creators must pay for amplification, does that necessarily make them the best creators to follow?
In essence, it could come across as a continuous stream of advertisements, which may not be the most enticing feature for regular users who are not part of the Meta Verified subscription.
What’s their perspective?
From Meta’s perspective, this experiment offers a new dimension to its ‘Meta Verified’ offering. It could potentially make it easier for subscribers to be found by other users through a dedicated feed.
Double-edged sword
The idea of selling verification has always been a subject of debate. While it may appear to undermine the value it promises to provide, the willingness of creators and brands to pay for this service might hint at a potential supplementary income stream for the company.
The future of meta verified
If you are already participating in this experiment, it is likely that your platform will receive some exposure. The success of this will be undoubtedly communicated by Meta in the coming months to promote more take-up of meta verified.
However, based on this experiment alone, it may not be the right time to rush and sign up for the program. The value it offers to regular users seems limited, and the platform’s primary motivation remains unclear.
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