Pinterest is a great, free online-tool for those in the world of content creating, to help build on their brand and heighten their artistic talents.
From artists, to fashion designers and everyday creatives, Pinterest is ultimately the perfect visual diary for inspiration.
Just last year, it was reported that Pinterest had over 459 million active users each month.
In this article, we’re going to go over the importance of the app for social media Influencers and how to start incorporating the platform to help your social media strategy come to fruition.
Let’s start from the beginning – What is Pinterest?
Since launching in 2010, Pinterest took a slightly different turn to other large mainstream websites out there.
In their own words, “Pinterest is a visual discovery engine for finding ideas like recipes, home and style inspiration, and more”.
Much like Google, users tend to use Pinterest as an enormous Search Engine, content is shown based on keywords you use in the search bar. What this means is, that the algorithm used by Pinterest (smart feed) is different in comparison to let’s say Instagram (which is more engagement).
Listed below are some reasons as to why we love Pinterest and how these factors can help you as an Influencer!
#1: Inspiration haven for content
You can search up almost anything and Pinterest will have an influx of images related to your search. These can be from brands, fashion magazines, retailers or other Pinterest users.
The search function helps narrow down your quest for images related to your particular topic of interest.
Whether you’re looking to start your own jewelry line, or perhaps you’re a makeup artist who needs an idea to recreate and post, we have one solution…Pinterest!
You can spend hours upon hours scrolling through your personalized “home” feed, that has a collection of Pins saved by the people, board and topics you can choose to follow.
Much like the Instagram Explore page, the “Explore feed” on Pinterest is where users can get inspiration from trending topics and the most ‘popular’ Pins on the app/site.
This is the best way to tap into what people are loving and what’s trendy at the moment, making it much easier for you to strategize your content.
#2: Feed aesthetics & ideas
Pinterest is loaded with “Boards” that you can follow, in order to get figure out what style you want your Instagram feed look like.
You think about it and there’s a board for it. Do you love the minimalistic look but aren’t sure what type of pictures to post? Pinterest.
Or perhaps you’ve got a distinct theme in mind and are looking for ways to organize it better? Pinterest.
Boards can either be public, and therefore will appear on the site’s search engine. Or you can make it private, so that only you and the people you invite to the board can see the contents saved on it.
If you see something you like and want to save for an idea later, you can use the “save” feature and choose what board you want to save that pin to.
On the other hand, you can actually “re-pin” a post that contains either an image or video, from someone else’s board! Making it super straightforward to gather your ideas in one place.
This is ideal for project or event planning in almost any industry, it allows you to create a mood board (and manifest) your vision.
#3: Re-purpose your content
Pinterest can actually be used as a tool in your Instagram growth strategy. You can save your Instagram stories & highlights to your phone and re-use them as a Pin on Pinterest.
Not only does this help you not waste any content, but it also assists in growing your reach to a different demographic of viewers.
It was actually reported by Sprout Social that, “Out of overall users, 85% have reported buying something they have seen from pins from brands.”
Further concluding that “Users are three times more likely to click over to a brand’s website when on Pinterest than when they are on any other social platform”. So, basically, the website drives high traffic to businesses and its users have already established the need for purchase and are more inclined to buy if a brand is on the platform.
Another secret is that you can help grow you IG account by cross-posting your IGTV videos onto Pinterest.
In a report published by Hootsuite in 2022, it was determined that 86.2% of Pinterest users also use Instagram, which shows that it is indeed a great way to benefit from all of this while driving traffic and interest back to your Instagram account is by repurposing your IGTV videos for Pinterest.
It’s a win-win situation!
So there you have it, 3 simple tips that allow you to stay engaged in the latest trends as an influencer in order to spice up your content.
Should you rely solely on Pinterest to grow as an Influencer? No, but you can definitely bring it into play when developing and planning a content strategy.
To make a Pinterest account, simply download the app or sign up on the website for free.
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