Social media is deeply intertwined with personal and business life. The pandemic and the extended quarantine have turned them into a significant source of news, communication, and commerce. So whether you use the Internet for marketing or like to stay informed, you need to know the trends. And in this article, we’ll tell you about the five new social media content types for 2022.
#1 TikTok Plays the First Violin
TikTok has grown in popularity, including in the business area. Last year, TikTok’s audience passed the 1 billion user mark. And if we exclude messengers from the statistics, TikTok ranks 4th in popularity among social networks. So it can rightly be called a primary potential source of traffic for businesses in 2022. Moreover, the site introduced several helpful marketing tools in 2020-2021, including business profiles, advertising, and author support.Â
Promotion through influencers is still cheaper here than on other major sites. In addition, the platform is not overloaded with ads, so users are more tolerant of it. In addition, TikTok, as a social media channel, makes it possible to interact with young users. The platform’s core audience is tech-savvy zoomers and millennials. They demand innovation, creativity, personalization, and transparency. Thus, it is worth considering this factor when promoting your business.
But if you want examples among brands, one of the first to appear on social media was Dunkin’ Donuts. Together with TikTok star Charli D’Amelio, the company launched a new menu and collaborated on several videos. It proved fruitful: within five days of the launch, hundreds of thousands of Charli’s signature drinks were sold, and the number of Dunkin’ app downloads increased by 57% on the first day of the campaign.
# 2 Users Prefer Short Videos
And YouTube is no exception, as you’ve probably already noticed by the number of shorts lasting no more than a few seconds coming out there. According to Vidyard research, 60% of all online videos in 2020 will be less than 2 minutes long. This feature is a direct consequence of TikTok’s popularity: most platforms wanted to replicate its success and allowed short content.Â
Although Instagram still allows IGTV, users choose stories and reels. Short videos are easier to shoot, and you don’t need a script or expensive equipment. And they’re even more entertaining to watch between classes or on break time. Moreover, since websites decided to reward the creators of this content, it’s expected to give an extra boost to its development. The popularity of the content and the ease of creation increases the competition.Â
Thus, if you want to get into this trend, it is better to read in advance the list of the best video editors that will help you make spectacular reels and stories. How do you use the reels? For example, you can create 2-4 videos monthly to showcase your products fun and innovatively.
For instance, Apple invited Incite Design Studio to create an iPhone 12 instructional video. As a result, they got a short Reels-format tutorial on how to shoot using the slo-mo effect, a vital feature of the phone. If you need more insights for inspiration on this topic, go to Top Writing Reviews to find an expert to help you do just that.
# 3 Quick Purchases Through Social Networks Gain Popularity
Product pages on social networks existed even before the pandemic. During the quarantine, many users found solace in quick shopping through social pages. Finally, major retail brands realized how much potential lay in this tool. Now you can buy almost anything on Instagram and Facebook, from a mattress to furniture to expensive jewelry.Â
Developers have noticed this trend and now add options to sites that speed up impulse purchases in one click: buying directly from a photo gallery, a selection of similar products, and official store accounts. The trend won’t slow down; on the contrary, many sellers now trade exclusively through social networks.
The website eMarketer predicts that by 2025 sales through such social commerce in the U.S. alone will exceed $140 billion. To learn how to make money with social media, go to Rated By Students to get new ideas from qualified experts.
# 4 Brands Prefer to Personalise Content
The past year has seen a surge of interest in advertising due to user-generated content. These are posts created by customers, for example, after purchasing a product, or screenshots of people’s reviews. In addition, many brands encourage users to tag them in their photos and repost photos of their customers’ purchases.Â
It benefits both parties: manufacturers increase engagement on the page, while users have a chance to get featured on a popular account and gain new followers. Also, this type of advertising increases the chances of repeat visits. In addition, real testimonials build trust in the product and the brand.
Finally, such posts are more profitable economically: they are cheaper to make, and there’s no need to hire a designer. So, in addition to testimonials, brands have revised their attitude toward visual advertising. For example, many brand pages on Instagram and Facebook started using real people or models with a mass appearance in their campaigns: non-ideal skin and an average figure.
# 5 Augmented Reality Will Become an Essential Part of Daily Life
In 2022, social networks are expected to see more technologies such as augmented reality (AR) and virtual reality (VR). Meta (Facebook) takes a step in this direction with Metaverse, which means the rest of the companies are unlikely to want to be left behind. And while the adoption of virtual reality in social media is still in its early stages, the same cannot be said for AR. Augmented reality filters are used on several major platforms, such as Snapchat and Instagram.Â
When you change the shape of your face in real-time, change your appearance, or put on hare ears, that’s what AR is all about. And it’s not just about photo filters. Brands are increasingly using AR so people can try out their products in advance. According to The Drum, augmented reality can increase click-through rates by as much as 33%. It suggests that the trend will grow massively over the next few years.
Summing Up
In October 2021, social media users reached 4.55 billion, representing 60% of the world’s population. Modern platforms compete with each other, offering more and more new tools. Some updates may even lead to a dramatic change in marketing strategies. So if you want your brand to be among the first, it’s worth implementing the new features described in this article as early as possible.
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