Picking the right influencer for an ad campaign, for your brand, can make a huge difference.
In today’s society, influencer marketing has become an integral component of many different brands operating over a wide variety of industries.
The power that others have online over your purchasing decision is significant and it is one of the primary factors as to why influencer marketing is so effective.
What is your end goal?
Prior to actually seeking out someone to represent your brand in a campaign, it’s recommended to thoroughly plan-out your intended end goal for the campaign.
Depending on what it is exactly you are endorsing (a new product launch, an event or simply for brand awareness) you must outline what key metrics you will be measuring to evaluate the ‘success’ of the campaign, making it easier to find someone who aligns with these goals.
Who is your intended target audience?
The next step would be, once you have figured out the above, narrowing down your target audience.
At this stage, it’s important for everyone to be on the same page as to what do your audience want to see and what is the message you are trying to get across to them.
Deciding what platform your intended audience uses most is crucial to then adapt your campaign to be shared across there.
Who is relevant to your brand values?
Once you have consolidated your pre-planning process, it’s time to start searching for the right ‘fit’.
The type of influencer you are going to be working alongside should evidently represent similar values to your brand ethos.
If you are promoting a product line of gym wear, then it would be best suited to find someone who is a fitness influencer and regularly posts health, fitness & wellness content on their social media accounts.
On the other hand, if you are promoting a gaming exhibition, then working with notable YouTube live streamers who game online would most-suitable.
How do you want your brands personality to be illustrated through this person and how do you want audiences to receieve your message?
What are their stats & metrics showing?
The all important indicators of a successful influencer lie in the hands of numbers.
There are several ways to assess how an influencer’s content performed, ranging from requesting personal media packs that overview reach and engagement data.
Check out our article here, to see how you can increase your engagement on Instagram if you feel like your numbers are declining.
Finally, outline what exactly do you require from them?
Working with people who have a large following means they have hundreds of different brands approaching them to offer them the same things you are, meaning you need to be specific and organized in your proposal.
Specify what you require from them, will it be a TikTok video or will an Instagram post be better?
How much are they going to be requesting for this campaign? More importantly, how will you be paying them? Monetary wise or will you be gifting free products (or both)?
Takeaways
Influencer marketing can indeed be a daunting process if you aren’t familiar with how things work. From the sheer number of influencers out there, to various concerns such as fake followers and really being able to figure out the ROI on a campaign.
Working alongside a professional influencer marketing agency such as ITP Live helps to ensure all factors are taken into account and professionalism is maintain throughout the process.
Nowadays, the power of influence is truly remarkable and by following the detailed guidelines above, you can ensure that the success of finding the right person for your ad campaign can be a seamless process.
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