Facebook Messenger Ads are more effective than it is given credit for. With close to 3 billion users on the platform, Facebook is a gold mine for businesses looking to promote their products and services. It is an extremely effective way to establish close contact with existing and potential customers. Facebook and Instagram have a combined messaging backend, making Messenger ads even more relevant to companies.
Businesses today exchange messages with their customers regularly to maintain a healthy and effective association with them and promote brand loyalty. Facebook Messenger ads are a great way to get in touch and stay in touch.Â
How to set up Facebook Messengers Ads?
Setting up Facebook Messenger Ads is a relatively simple process. Once you have figured out what you wish to achieve with your ad, all you have to do is head out to the Ad creation manager and follow a few easy steps.
1. Select ‘Create’ and choose a campaign objective
Is your objective to create awareness, generate traffic, or increase engagement? Understanding your campaign objective is an essential first step in creating an ad. Choose the objective based on your needs to start your ad creation process. For this guide, ‘Engagement’ is the option that is selected.
2. Name your campaign and make other optional decisions.
The next step is to name your Facebook Messenger ad campaign. Add a name to your campaign and make other decisions regarding your ad before clicking next.
3. Select where to drive your engagement.
The options will differ depending on your objective. You can choose to drive your engagement to your website, Facebook page, or app. Select an option that suits your end goal.
4. Select Ad type and where you will be available to chat
You can have a ‘Click to message’ or ‘Sponsored message’ according to your needs. You can also select the messaging apps you will be available on to chat: Messenger, WhatsApp, and Instagram.
5. Budget and Schedule
You can select a ‘Daily budget’ or ‘Lifetime budget’. Once you have figured out the budget, you can go ahead and schedule the ad campaign.
6. Create your audience
You can create an audience for your ad campaign depending on your preference and needs. This is a very effective way to target the best audience for your ad.
7. Placements
Choose the Placement type you would like: Advantage+ placements and Manual placements.
8. Add your creative
This is the fun and important part of creating an ad campaign. Create a campaign that communicates to your audience through words and visuals. Once you have designed this part of your campaign, go ahead and publish your ad!
Facebook Messenger ads can be employed by businesses to reach new customers. However, the business needs to be equipped to maintain a one-on-one connection with the customers they attain through the Messenger ads. There are several types of Facebook Messenger Ads, including Ads that click to messenger, Sponsored messages, and Messenger stories ads. Select the ad type depending on how you would like to interact with your customers!
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