When you thought Instagram couldn’t possibly have more features added, Instagram Guides make its entrance. Guides take the form of miniature blogs giving creators the space to put together similar content and organise everything that has been posted. You can bring together product highlights, content summaries, recommendations and much more with the help of this feature. Add your commentary to it, and it’s the perfect guide for your followers on a particular topic. To top it all off, all guides can be found on the Instagram Guides Tab, which makes it easy to navigate!
5 Easy Steps to Make an Instagram Guide
Instagram Guides are easy to create and require little to no effort. Once you have figured out the posts you would like to organise, all you have to do is follow these simple steps:
- Getting started on your first guide? Click on the plus icon on the top right-hand corner of your profile page and select ‘Guide’.
- There are three different types of Guides; Places, Products, and Posts. Select the posts you would like to curate with the help prompts given in the app.
- You can rearrange the places, products and posts you have selected.
- There are options to “Add a Title” and “Change Cover Photo,” You can also add commentary to each content block if needed.
- Once you have completed these steps, you can click ‘Next’ and then ‘Share’ to post your Instagram Guide.
What are the Types of Guides on Instagram?
There are three types of Guides available on Instagram that can be used according to the needs of the content creator.
Place Guides on Instagram are perfect when you want to put together travel guides, restaurant recommendations, and any other guide involving locations. These are of great help to travel influencers on the gram that wish to put together content for their audience.
On the other hand, Instagram Product Guides are extremely useful to businesses. Putting together all the products in a particular line will help customers easily navigate through the business page. This helps boost the reach of the brand and business as an easy user experience is a great tool to keep and attract consumers. You can attach links to Instagram Shop as well in the guides.
Post Guides are a roundup of your Instagram posts. These can be used to create educational content or resources that will be beneficial to your audience. Instagram Post Guides are a great way to put together information in an easily accessible manner.
Make the Most of Instagram Guides
Creating engaging content is no easy task, whether it’s fashion, beauty or business. Instagram Guides make it possible to put together old and new content with a description helping one tell a story. This is an incredible way to engage an audience.
It is always important to listen to your audience as they point to the most exciting content on your page. By creating guides surrounding the most requested topics, it is possible to retain all your followers and attract more users to your content.
Businesses can make guides on their various product lines using the Instagram Product Guides feature, and this will increase the possibility of users and customers scrolling through the profile and being directed to the Instagram Store.
Since your Instagram Guides will not be posted to your feed, your followers will not be alerted about the guide created. It will benefit the content creator if the Guide is shared on one’s story to attract the attention of their followers!
What are you waiting for? Create your first Instagram Guide Now!
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