WhatsApp Channels were announced by Meta on September 20th, as “a private way to follow what matters” and a way for users to stay updated on their favorite hobbies.
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What are WhatsApp Channels?
WhatsApp Channels are available globally, and the feature allows users to now get all the updates they want straight from their go-to messaging app. It’s somewhat similar to Instagram’s broadcast channels.
The one-way broadcasting service on WhatsApp lets admins send their followers photos, videos, texts, stickers, and polls. The feature offers a novel way for users to follow news, cultural figures, sports teams, celebrities, and more. It is now available in over 180 countries.
To access WhatsApp Channels you have subscribed to, users have to search for them on WhatsApp under the “Updates” section, or by browsing in a newly created directory, and see their most recent updates in the Status section of the app.
You can even use them as a creator. Meta has introduced the option to create your own channels on the application for free. Many fan favorites are already on Channels, such as Bollywood actress Katrina Kaif, singer Olivia Rodrigo, and rapper Bad Bunny. Just like them, creators can make their own channels and broadcast news and updates, or share exclusive photos and videos to fans. Here’s how:
How to create your own WhatsApp Channel
Before you get started, make sure the application has been updated to the latest version. To add more security to your channel, turn on two-step verification for the account creating your channel and on the accounts of any admins.
Additionally, WhatsApp Channels has begun rolling out but isn’t available to everyone just yet. While Channels may be available to you, Meta is rolling out new features gradually, so being able to create a channel might not be available to you yet.
Create a channel:
Step 1: Open WhatsApp Web. Click on the Channels icon on the top left, next to your profile picture, and above all your chats, as shown below.
Step 2: Once the Channels bar opens, click on the plus sign and choose the option to Create channel.
Step 3: Click Continue and continue through the onscreen prompts. To finish completing a channel, add a name and a brief description for fans to know what your channel is about.
Step 4: Click Create channel, and you’re done! Once your channel is created, you can start inviting subscribers. Share your channel’s link or QR code on your social media, website, or with friends and family. Subscribers can join your channel with a single tap.
Begin sharing updates, news, and messages with your subscribers. You can send text, images, videos, and more. Keep your content engaging and relevant to your audience.
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