Calling all content creators and social media managers… TikTok has made life SO much easier for you!
TikTok has expanded its Marketing Partners Program to include a new set of social media management platforms that will allow you to plan, schedule posts and publish content from a specific preferred platform.
According to the platform themselves:
“At TikTok, we are always looking for ways to make it easier for brands to develop great content that resonates with their communities. We are excited to welcome our new Content Marketing Partners into the TikTok Marketing Partner Program, and to be collaborating with some of the most trusted partners in the industry. These partners will provide marketers with simple, effective tools to help them to regularly publish content, gain valuable performance insight, and meaningfully engage with their communities.“
Each of the marketing partners chosen, have a past record of assisting marketers in getting started, expanding their strategies, and achieving optimized success on TikTok.
How does this benefit TikTok creators?
According to research carried out by the platform, since 59% of TikTok users experience a sense of community while using the platform, brands have the capacity to look on developing strong connections with their audiences through content creation and authentic connections.
Previously, many brands and creators had to manually organize and schedule their content, which is undeniably a highly time-consuming process.
Therefore, another added benefit of this new TikTok update is to properly strategize what posts you are looking to put out there and optimize on the best times that you receieve high engagement on your content.
The official statement from TikTok also says the following advantages:
Manage:Â Organize, schedule and publish content on TikTok; streamline content collaboration, scale publishing activity and manage cross-platform content.
Understand:Â Track profile and video metrics in real time, compare to other platforms and benchmark performance; optimize strategies; better understand audiences and engagement.
Respond:Â 77% of global TikTok users say they read the comments on videos. This solution helps brand seize the opportunity to create dialogue and connections beyond the content itself.
 With Content Marketing partners, you can track conversations happening in the comments section, delegate and respond, understand the community’s engagement style with your brand, and maintain a consistent response cadence to stay engaged with the TikTok community.
Why using the app is important for exposure
Currently, there are over 1 billion active monthly users on the platform and it is available in more than 150 countries.
Those are incredible statistics, that further depict how creators, influencers and brands worldwide can further their visibility and audience reach through the short-form video application.
In the graph illustrated below, the above finding is solidified as it portrays that the average number of hours and overall engagement of the app is surpassing any other social media platform, like Instagram and Facebook.
This new integration will help streamline the process for all users of the app and assist creators to get an upper hand within the content they produce and schedule.
Need some guidance on planning your content better? We’ve got you covered, for 6 tips on successful content planning, check out our article here.
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