With huge potential to gain on TikTok, the most popular video sharing platform this year, getting verified allows you to establish yourself and take your brand to the next level.
Verified TikTok account holders gain further exposure and a certain amount of credibility.
The blue verification badge is essentially a credential from TikTok’s headquarters.
What does it mean to be verified on TikTok?
Essentially, getting your blue tick on the app solidify’s your identity.
Although most commonly seen on accounts for celebrities, influencers and big brands, almost anyone can get verified.
This can only be awarded by TikTok and will always appear in the same place – beside a user’s account name.
The process
TikTok’s verification process differs from those used by Twitter and Instagram. To begin with, your follower count has no direct impact.
Furthermore, and perhaps most importantly, there is no application procedure.
While you cannot initiate the process (this is in the hands of TikTok), there are still some things you can do to increase your possibility of being selected:
Step 1) Finding your voice on the platform & staying consistent
To create a brand presence, you must publish popular and genuine content on a regular basis (often daily).
As time passes and you find out your niche, it is a lot easier to produce content that is authentic and well-receieved.
It’s indeed easier to target, retain, and expand your following after you have become recognised for a particular niche.
TikTok awards verification badges to active users. You should not only interact with other users, but you should also always post on a regular basis.
Step 2: Go viral with trends
TikTok is fundamentally lead by music and sounds that different users can use and interpret in their own ways.
The great thing is, TikTok makes this process very easy to increase your chances of going viral due to the sheer magnitude of users seeking to see the most popular sounds and trends circulating the app.
From Lizzo’s “It’s About Damn Time” dance challenge to detailing a long-list of your absolute no-no’s in the “Never been my thing, not into it” trend the possibilities of going viral on the video sharing platform are endless.
The secret is just finding content that is quirky, original and engaging enough!
A lot of users who have gone viral off just one video that blows up, are then sky-rocketed into TikTok fame and are further rewarded with their verification badge.
Step 3: Get verified on other social channels
You can apply for verification on social media platforms such as Instagram, Twitter & Facebook.
Although, that doesn’t always mean it’s exactly simple to get verified, but… it is a little more direct and clear.
Each of these social media channels will have its own set of requirements that users must achieve in order to be verified.
However, by trying out your luck and starting out those processes to gain a blue-tick on Insta or Twitter will allow you to place yourself in a position that can be deemed more trustful and depicts that you are able to connect with your audience online.
By doing so, you can increase your chances of getting recognized and hopefully verified on TikTok too.
Step 4: Abide by the Community Guidelines on TikTok
Undoubtedly, if you want to be evaluated for verification, you must also follow the other guidelines and Terms of Service.
These are strict policies and codes of practice that are in place to monitor, protect and give consequences to accounts going against these guidelines.
For example, impersonating the identity of others, spam or abuse.
The updated version of these include the following topics:
- Introduction
- Minor Safety
- Dangerous acts and challenges
- Suicide, self-harm, and disordered eating
- Adult nudity and sexual activities
- Bullying and harassment
- Hateful behavior
- Violent extremism
- Integrity and authenticity
- Illegal activities and regulated goods
When verifying accounts, TikTok looks for 2 key indicators: consistency and engagement.
Although you need 10,000K followers to get into the TikTok Creator Fund, there is no set figure on the number of followers you need to try an obtain a blue tick.
To summarize the above points, the final decision ultimately lies in the hands of TikTok’s team to reach out and verify your account.
To increase your chances you can make it a priority to post consistently, gain as much traction via trending topics or sounds and utilize your voice on other platforms.
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