If your engagement has taken a serious hit, we have a strategy for you to get it back up! With the release of Reels, engagement for traditional single posts, videos, and carousels has declined dramatically.
WHAT IS ENGAGEMENT?
Firstly, to understand why your engagement has dropped, you first need to understand what Instagram engagement is.
To put it simply, this is the number of interactions your content receives on social media. The way it is broken down, is analysed into likes, comments, shares, saves, views, link clicks, and DM’s which make up your overall engagement. The equation is the number of interactions (likes and comments), divided by the account’s total number of followers and there is your engagement rate.
POWER OF REELS
Now that reels have been introduced onto the Instagram app, it has divided the sum up even more for your total engagement. This is one of the reasons why your engagement rate on Instagram has dropped as Instagram now has more focus on this form of upload.
If you are not using Reels at the moment, then it’s time to start and this can be in short-form video content. Reels have now become the popular form of content upload on Instagram and with Instagram updating its algorithm and new feeds, 2022 is all about experimenting with different things to up your engagement.
Influencer Olivia Noceda shared in an interview with LaterBlog that using Reels has resulted in a 75% increase in follower growth. She says, “I can’t explain it, but the engagement on my Reels feels so much richer than anything else I’ve posted on Instagram. It’s on another level of connection with my audience.”
INSTA VS TIKTOK
Create a feed that users learn something from or can engage with. According to Statista, the average time spent on Instagram in 2022 is 30 minutes a day while TikTok is now leading with users spending an average time of 45 minutes. This does therefore reflect on user engagement if they are spending less time on Instagram, also meaning your content has to be one-of-a-kind.
TO CONCLUDE
In order to increase your engagement on Instagram, post more Reels if you haven’t already, apply keywords to your caption to boost app SEO, and remove spam accounts from your Instagram profile so Instagram just finds you on search according to your niche and real followers, experiment with different posts, and finally, frequently check your analytics. Checking your analytics will show you when users are most engaged with your feed and therefore allow you to schedule your posts when your audience is most engaged.
Although Instagram is always updating it app to cater to its audience, it’s always good to be the first to jump on a new feature when it releases. Using the features provided by the app allows you to firstly, show you are current, and secondly, create fresh content on your feed.
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