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How to track your TikTok ads in 2022

What is the new attribution tool to help optimize TikTok ads?

TikTok ads

Tracking your TikTok ads just got much easier.

TikTok has introduced a brand new Attribution Manager tool, that allows advertisers to create custom attribution windows for TikTok campaigns.

How does it work?

TikTok attribution will display a 7-day click and 1-day view data, on TikTok Pixel and/or Events API responses.  It will provide you with much more accurate statistics on how people respond to your app advertisements.

TikTok added the ability to add first-party cookies to its site in April, allowing advertisers to monitor and control site activity and assign ads across browsers.

Last year, TikTok removed the option for users to opt out of targeted ads.

TikTok ad attribution tools provide more metrics to assess ad response, which may aid in the management and optimization of your TikTok ads process.

What does it look like?

Source: TikTok Business

Ad managers can set personalized attribution windows on every one of their campaigns using the Ads Manager platform.

As per the platform:

Additionally, it’s important advertisers review and adjust their attribution windows based on their typical conversion path length.

For example, if you’re advertising a product that takes some user consideration before a purchase, it’s important to extend your windows to ensure you’re capturing all conversions that were influenced by a TikTok ad. 

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