The Scottish singer graces ASOS’ new campaign and the Internet loves it
Lewis Capaldi
Lewis Capaldi is a 26-year-old Scottish singer-songwriter that is famous for his ‘don’t care’ attitude as well as his music. His debut album topped 1 million UK album sales. He has released many great hits such as “Bruises”, “Someone You Loved”, and “Forget Me”. The singer’s humorous social media presence has also garnered him a great deal of attention.
ASOS Campaign
Lewis tried his hand at creative directing for a day during his tour of the London ASOS headquarters. Prancing about in and out of the photos, the singer gave much laughter fodder and memes during his tour of ASOS. Some say Lewis Capaldi should permanently model for the brand and the campaign’s responses have been hilarious and positive so far.
The Lewis Capaldi edit on ASOS has me creasingggg pic.twitter.com/PmGE5hBHwJ
— mui (@muinatabdul) November 24, 2022
Lewis Capaldi for ASOS is the vibe we all need today. pic.twitter.com/KrX7VBirw2
— Becky Wood (@shadylady222) November 27, 2022
@yasminlouisex Saved the best till last 🤣😭😭😭😭😭😭 #fyp #lewiscapaldi #asoschaotictocalm ♬ original sound – Serge
Many fans have collected great quotes from his tour like Lewis comparing mesh tops to fashionable chain mail. Many giggled at Lewis’ directions like when he told the model to channel the emotion of “I was on a Hinge date, but she hasn’t arrived.”
As for further plans, we don’t know what brand he’ll take over next but for now, Lewis Capaldi plans to release his new single “pointless” on December 2nd. His song “Someone You Loved” has also been awarded Most Streamed Song of All Time in the UK with 562 million U.K. streams.