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All About the TikTok Influential Awards in Cannes Lions 2024

Here is a roundup of the TikTok Cannes Awards

Cannes Lions Festival

In an initiative to celebrate the symbiosis between social media and brand growth, TikTok and Influential, the world’s largest influencer marketing company, joined forces to present the inaugural TikTok Influential Awards. The event took place on Tuesday, June 18, during the Cannes Lions festival.


Host Josh Richards

Hosted by TikTok sensation Josh Richards, the awards honored brand CMOs who have seamlessly integrated TikTok into their marketing strategies, showcasing their innovative approaches to engaging audiences.


“At Influential, we believe that creators are essential in helping brands discover their unique voice,” stated Ryan Detert, CEO of Influential, in a press release. “We’re thrilled to present the TikTok Influential Awards at Influential Beach during Cannes this year, celebrating the CMOs who have embraced trends and made TikTok a cornerstone of their brand strategies.”

@shou.time At the Cannes Lions International Festival of Creativity and met some of our amazing creators. How many faces can you recognize? #canneslions #tiktok ♬ Nowhere To Go But Everywhere – Etherwood

Melissa Yang, TikTok’s Global Head of Marketing Partnerships and Industry Education, echoed Detert’s enthusiasm. “TikTok is redefining entertainment, giving brands a platform to become creative and compelling storytellers,” she said. “Brands are continuously pushing boundaries, creating engaging, fun, and impactful content that resonates with the TikTok community and drives action. We are honored to partner with Influential to celebrate these trailblazing brands and CMOs.”

Award ceremony

The two-hour awards ceremony at Influential Beach was a star-studded affair, featuring popular TikTok creators like Natalie Mariduena, Matt Steffanina, Steven He, Rapping Chef, Ian Boggs, and more. These influencers presented awards across 12 unique categories, each recognizing a different aspect of innovative marketing on TikTok.


Among the notable winners were Esi Eggleston, CMO of Unilever, who took home the Vibey award for keeping their brands TikTok-famous, and Tammy Henault who received the Sheesh award for delivering continuous action.


The TikTok Influential Awards were sponsored by Adobe, Smartly, and Kantar, with GSTV presenting the happy hour, making it a well-rounded and memorable event that underscored the importance of creativity and authenticity in digital marketing.

To read more news related to the TikTok Influential awards, click here.

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