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How to Become an Amazon Influencer: A Step-by-Step Guide 2024

Amazon Influencer 101

If you’re looking to sell products without the hassle of managing inventory or operational costs, becoming an Amazon influencer might be a great fit. This program allows you to experience the excitement of sales by promoting products on Amazon, leveraging your social media presence.

The Amazon Influencer Program has been around for several years. While it’s more selective than Amazon’s affiliate program, acceptance is achievable. The hardest part is getting approved; once you’re in, setting up your storefront is straightforward. Given your existing social media skills and presence, you won’t be starting from scratch.

Interested in joining the Amazon Influencer Program? Here’s how you can do it.

What is an Amazon Influencer?

Amazon influencers are content creators who promote Amazon products on social media platforms like TikTok, YouTube, Facebook, and Instagram. Instead of traditional ads, they use social media content to recommend products to their followers and direct them to their Amazon storefront via a unique URL provided by Amazon.

Successful influencers range from fitness enthusiasts to beauty bloggers, leveraging their personal brands to create passive income and provide Amazon sellers with an effective marketing strategy.

More About the Amazon Influencer Program

amazon influencer

Launched in 2017, the Amazon Influencer Program offers influencers a way to generate revenue by:

  • Creating their own storefront to market products
  • Sharing the storefront URL on social media
  • Sharing affiliate links on social media

To join, you must apply and get approved. Requirements include:

  • Residing in the USA, Canada, UK, France, Italy, Germany, Spain, or India
  • Having a TikTok profile, or a Facebook, Instagram, or YouTube business account with an engaged following
  • Having an Amazon account

Earnings Potential of Amazon Influencers

Amazon influencers earn commissions or bounties when their followers purchase recommended products. Commission rates vary by product category, with Amazon Games offering the highest rate at 20%. Other categories range from 1% to 10%.

For example, influencers earn:

  • $2 for each successful Amazon Prime Free Trial registration
  • $3 for creating an Amazon Baby Registry with at least one product added
  • $5 for signing up for The Drop Text Alerts
  • $10 for registering for an Audible Premium Plus Membership

While individual commissions might seem small, they can add up. Small Biz Trends reports earnings of up to $1,500 per month.

Steps to Becoming an Amazon Influencer

If you have a strong social media following and are interested in earning commissions, follow these steps:

Step 1: Apply to Join the Influencer Program

Visit the Amazon Influencer page and click “Sign Up.” Choose to create a new account or use an existing Amazon account. You’ll need to link a social media account (YouTube, Facebook, Instagram, or TikTok) with significant engagement. If your application is unsuccessful, you can reapply later after growing your audience.

Step 2: Design Your Storefront

Once approved, you can create an Amazon storefront. Customization is limited, but you can add a header image and profile photo to reflect your brand. Focus on marketing products you use and enjoy to maintain authenticity and engage your audience effectively.

Step 3: Market Your Storefront

Promote your storefront through various content forms like blog posts, videos, and photos. Share your content on multiple platforms to maximize reach. Utilize link-in-bio tools like Koji or Linktree to drive traffic to your storefront.

The Payment Process

Payments take 60 days to process after the purchase month ends. Be aware of order cancellations and shipping delays, which can affect your earnings.

Wrapping Things Up

Amazon remains a dominant force in eCommerce, providing opportunities for businesses and influencers alike. The Amazon Influencer Program has grown significantly since its inception, benefiting influencers and brands on the platform. Whether you’re looking to promote products or discover new ones, this program offers valuable opportunities.

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