The short-form video format of an Instagram Reel has become highly popularized over the last year.
It has shaped the way that creators and brands communicate with their audience, introducing fun, quick and engaging videos that have been inspired by TikTok.
Reels enable users to record, edit, and post video clips ranging from 3 to 15 seconds in length to their Instagram feed.
To get started with this feature, take a look at this guide below on the various ways you can create a Reel and how this should be a crucial element of any marketing strategy in 2022.
How to turn an existing video into an Instagram Reel
The good news is, to publish an Instagram Reel, you do not need to create a new, original video each time.
If you already have a video in mind that is on your phone, you can easily turn it to a Reel and share it.
- Open Instagram on your iPhone or Android smartphone.
- Click the camera icon in the upper left corner of the screen.
- Tap “Reels” at the bottom of the screen.
- Then, swipe up slowly to see your camera roll
- Click onto the video you wish to use
- Using the bottom-of-the-screen control, select the video segment you want to use and then click the check mark
- You can now add any effects or soundtracks, add your caption
- Use the right arrow to preview the video & publish it to your Instagram feed
How to create one from the Reels tab
On the other hand, if you want to make an Instagram Reel from scratch, here’s how.
- Tap into the Reels tab and click the camera icon on the top right
- Hold the recording circle in the middle of the screen
- Tap the audio icon and search for a song from the Instagram music library to add music to your footage. You can use your own original audio by just recording a Reel with it
- You can also align your clips. This tool is useful when you want to create smooth transitions between scenes in your video
- Hold down on a clip and tap the – icon to delete it
- After you’ve added the effects you want and have adjusted the speed and clips, you can click on ‘preview’ before posting
Why every brand & creator should be using Reels
Incorporating Instagram Reels into your social media strategy is an easy way to expand your audience. Reels’ structure provides a platform for genuine growth and engagement.
IG Reels are a valuable resource for increasing brand awareness and potential sales on social media for brands looking to reach engaged audiences who are interested in buying.
In fact, 81% of Instagram users use the app to research new products and services, and 90% follow at least one brand account.
Reels are an excellent choice for companies that are looking to repurpose existing content from other platforms and collaborate with well-known creators.
Moreover, they provide innovative and eye-catching ways for brands to unveil their individuality, whilst also promoting products & delivering their values.
Expected features like IG Reel Advertisements and clickable purchase tools for consumers viewing a brand’s Instagram Reel will help to monetize the Reel watching experience in future!
Are you a fan of Reels? Share your thoughts with us on Twitter today @itpliveme.
