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Since interactive habits are constantly changing, it’s critical to stay up to date on the current trends for digital marketing in order to meet people where they’re active and with message that resonates in line with such movements.
To assist with this, here’s a quick rundown of five significant trends to consider in your 2024 planning, which may help you refine your strategy.
Improve your grasp of augmented reality and 3D object creation
The next stage of digital engagement will take place in increasingly immersive worlds such as AR, VR, and the metaverse, whatever that involves.
Yes, Meta may have put its future on its metaverse vision too soon, but it is correct in its assessment that this is increasingly where we’re headed.
Kids nowadays spend their entire time immersed in immersive gaming worlds such as Fortnite, Minecraft, and Roblox, where they network, connect, and engage. This bodes well for the future of larger engagement trends, which will eventually encompass professional involvement.
Experiment with generative marketing AI tools
Generative AI will continue to improve and become a larger component of many industries and commercial operations.
As a result, you must comprehend it and examine the advantages of how the numerous apps can aid to optimize your daily procedure. Generative AI is growing into other fields, including audio and video creation, and significant progress on both fronts is expected this year.
However, the primary basis of any such marketing initiative remains the creative, and coming up with engaging concepts is something that machines cannot constantly replicate. Indeed, because generative AI is an approximation based on whatever instances have been integrated into its training data, it can only generate marketing outputs that are comparable to what has come before.
Consider alternative platforms
X is diminishing as an ad marketing choice, regardless of how you view it. Perhaps not for certain niche brands, and there are also chances to consider lower competition as the major corporations diminish their X presence. However, the majority of brands will most certainly be rethinking their X approach in 2024.
As a result, it may be worthwhile to try with some of the smaller, more specialist social sites to see what type of outcomes you can achieve.
The Messaging Potential
A notable trend over the last three years has been the transition away from public posting to social network feeds and toward more private sharing in DM groups.
The causes behind this vary. Past posts coming back to haunt high-profile users have added extra concern about what you share, political division and argument has made people less interested in sharing their personal insights, and many users are simply tired of the random, trivial updates, treating your various profiles as a showcase of vague, daily highlights.
As a result, digital engagement is changing, and an increasing number of people are sharing in private. Which is far more difficult for businesses to follow and can be similarly difficult to invade.
Short Form Videos
You’ve probably heard and read this a million times by now, but short form video should be a part of your 2024 marketing strategy.
Short form video is the fastest increasing type of content on YouTube, Instagram, Facebook, and Snapchat, and it continues to be the primary interaction driver on TikTok. X is also seeking to push more video material into user feeds, and many businesses that have invested in short form video content have seen considerable benefits in terms of brand exposure.
The challenge is to create interesting short form content, which isn’t always simple, but there are an increasing number of resources to help you, such as TikTok’s Top Ads listing, which showcases the best performing branded content.
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